B
BOOTHOLOGY
Executive Command Center
WELCOME TO HEADQUARTERS
More Than a Photo Booth — An Experience.
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Revenue and bookings are counted by booking date. Only confirmed (Booked) bookings count toward revenue; Lost bookings are excluded.
Booked revenue vs. marketing spend
By month
Booked revenueMarketing spend
Lead source performance
| Source | Bookings | Booked revenue | Avg. booking | Share of revenue | Avg. Days Booked Ahead |
Return on marketing spend
| Spend | Covers | Spent | Bookings | Booked revenue | Cost / booking | Booked Revenue ROAS |
Accounting
Income comes straight from Marketing. Expenses are recorded here.
View only. Miguel manages Accounting; income and marketing expenses update from the Marketing page.
Income
From Marketing · Total booked revenue by booking date
| Month | Confirmed bookings | Booked revenue |
|---|
Liabilities
Balances owed · payoff dates are estimates and exclude interest
Company Overview
Revenue − Expenses = Profit. View only for both owners.
Revenue is booked revenue from Marketing (by booking date). Expenses are Accounting expenses (by purchase date) plus marketing spend (by month).
Revenue vs. expenses
By month
RevenueExpenses
Profit trend
Net profit by month
Liabilities
Balances owed · managed in Accounting · payoff dates exclude interest
Expense breakdown
By categoryMarketing expenses
From the Marketing page
Vision Board
Ideas, projects and goals. Drag cards between columns; changes save automatically.
NEW IDEAS
Drag each idea into TO DO, DONE or FORGET