Local mode: shared storage isn’t connected, so data is saved in this browser only.
Analysis
Trends
Marketing cost
Suggestion
Revenue and bookings are counted by booking date. Only confirmed (Booked) bookings count toward booked revenue; Lost bookings are excluded. Revenue collected counts payments marked received, by the date received.
Booked revenue vs. marketing spend
By month
Booked revenueMarketing spend
Marketing spend
Lead source performance
Source
Bookings
Booked revenue
Avg. booking
Share of revenue
Avg. Days Booked Ahead
Return on marketing spend
Spend
Covers
Spent
Bookings
Booked revenue
Cost / booking
Booked Revenue ROAS
New booking
Takes about 20 seconds
Booking registry
Customer
Source
Booked
Event
Amount
Deposit received
Final payment received
Status
Upgrade
Accounting
Income is revenue collected, synced from Marketing's Booking Registry. Expenses are recorded here.
View only. Income and marketing expenses update from the Marketing page.
Record an expense
Receipts are optional
Smart Expense Import
Bank & card statements · nothing is added until you approve it
Drop a bank or card statement herePDF, Excel (.xlsx, .xls) or CSV · up to 15 MB · several files at once is fine
Import from Google Sheets
Open the sheet in Google Sheets.
Choose File → Download → Microsoft Excel (.xlsx) or Comma-separated values (.csv).
Drop the downloaded file here, or tap Browse files.
Boothology HQ doesn't ask for access to your Google account. The file is read on this device and only the rows you approve are saved.
Date
Merchant · description
Amount
Debit / credit
Category
Review notes
Action
Tick Reviewed on each row you've checked. Skipped rows are never added.
Statements are read on this device and are never uploaded or stored. Only approved rows are saved, with their original date, description and amount kept for reference.
Expenses by category
Income
From Marketing · Total revenue collected by date received · read only
Month
Payments received
Revenue collected
Liabilities
Balances owed · payoff dates are estimates and exclude interest
Company Overview
Revenue collected − Expenses = Net profit (cash basis).
Executive financial report
Booked revenue counts confirmed bookings by booking date. Revenue collected counts payments received by date received. Expenses are Accounting expenses by purchase date plus marketing spend by month. Net profit and margin use revenue collected.